How to capture iconic brand moments: Asahi Beer

In the competitive world of commercial photography, capturing a brand's essence is more than just taking beautiful pictures. It’s about crafting a visual narrative that resonates with the target audience, evokes emotion, and solidifies the brand’s identity. At Kumori, we specialize in creating powerful visual stories that elevate brands and connect them with their audience.

In our previous post, we explored the intricacies of fine dining photography in luxury settings. Today, we're turning our attention to photographing iconic brands like Asahi beer, a staple in the premium beverage market. This shoot wasn’t just about photographing a can; it was about capturing the warmth, camaraderie, and joy that Asahi beer represents. Our co-founder, Jiun, shared key insights that made this shoot successful and impactful.

1. Connect with your audience: Relatability in brand photography

For any brand, especially one as iconic as Asahi, it’s essential to create imagery that resonates with the target audience. Asahi beer is synonymous with quality and social connection, making it crucial to choose a setting that feels authentic and relatable. In this shoot, we opted for a private gathering setting, which naturally represents people enjoying drinks together in a relaxed environment.

Jiun emphasized, “The scene has to resonate with your audience. We chose a rather private gathering type of setting because it naturally represents people enjoying drinks together. It creates a visual connection that feels genuine and relatable.”

By focusing on creating a relatable scene, we were able to form a deeper connection with Asahi’s target audience. The imagery not only showcased the product but also evoked the emotions tied to shared experiences, making viewers feel like they’re part of the moment.

2. Stand out in a crowded market: Unique brand identity

In a highly competitive market, it’s vital for a brand to stand out. Asahi beer is not just another beverage; it’s a symbol of quality, particularly in the Asian market. To highlight Asahi’s premium status, we focused on showcasing its unique attributes and the sophisticated lifestyle it represents.

“Asahi is not just another beer; it’s a symbol of quality. We focused on highlighting what makes it unique, showcasing its premium status and the lifestyle it represents,” Jiun shared.

The goal was to create images that not only looked stunning but also communicated Asahi’s distinct brand identity. By positioning Asahi as a leader in quality, we aimed to attract discerning consumers who value premium products and the experiences that accompany them.

3. Bring the scene to life: create dynamic and engaging photography

A successful brand photograph should do more than capture a moment; it should bring that moment to life. For Asahi, we wanted to make each image dynamic and engaging, as if the viewer could step right into the scene. This involved capturing the energy and movement of people enjoying their beer, from the clinking of glasses to the shared laughter.

Jiun explained, “We aimed to make the photos dynamic and lively, as if you could step right into the moment. By capturing the movement and energy of people enjoying their beer, we made each shot engaging and immersive, drawing viewers into the experience.”

This approach resulted in a series of photos that didn’t just showcase a product but told a compelling story. Each image captured the essence of Asahi beer — a brand that symbolizes quality, connection, and shared moments.

Why choose KUMORI for your brand photography?

At KUMORI, we understand the nuances of brand photography and the importance of creating visuals that resonate with your target audience. Whether you’re looking to elevate your brand’s presence in the Japanese market or tell a compelling story through photography, our team is here to help.

If you want your brand to stand out and connect with your audience, let’s collaborate. Contact us directly at www.kumoristudios.com, or reach out to Jiun Shiang Chen and Oguzhan Kara (カラ・オーザン) to discuss how we can bring your vision to life with impactful brand photography.